STYLING
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aveda men pure-formance™ thickening paste
Instantly thickens hair and adds pliable hold to create any style.
aveda men pure-formance™ grooming clay
Creates texture with a strong, pliable hold and matte finish. Lightweight formula gives you control to create any style.
aveda men pure-formance™ firm hold gel
Lightweight styling gel delivers maximum hold, control, definition and shine.
![Aveda is now Leaping Bunny approved](/media/export/cms/Site_Refreshes/FY22/Leaping_Bunny_Approval/Evergreen/BrandIcons_LB_SidebySideModule_A.jpg)
Aveda is now
Leaping Bunny approved.
![Aveda is vegan, 90% naturally derived, wind & solar powered and 100% PCR PET bottles.](/media/export/cms/Site_Refreshes/FY22/Leaping_Bunny_Approval/Evergreen/BrandIcons_LB_SidebySideModule_B.jpg)
THE AVEDA MISSION
Plant infused.
Sustainability at heart.