Different by Nature
Made for Men
aveda men pure-formance™
Simplicity + high performance = the art of grooming.
The simple equation to looking—and feeling—your best.
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aveda men pure-formance™ shampoo
High-performance shampoo works with conditioner to soothe and relieve scalp while cleansing, conditioning and moisturizing hair.
aveda men pure-formance™ thickening paste
Instantly thickens hair and adds pliable hold to create any style.
aveda men pure-formance™ grooming clay
Creates texture with a strong, pliable hold and matte finish. Lightweight formula gives you control to create any style.
aveda men pure-formance™ firm hold gel
Lightweight styling gel delivers maximum hold, control, definition and shine.
Aveda is now
Leaping Bunny approved.
THE AVEDA MISSION
Plant infused.
Sustainability at heart.