NEW BE CURLY ADVANCED

Reduces frizz, hydrates, strengthens and more
Shop Allure's Best of Beauty 2024 award winner - be curly advanced curl enhancer cream.

AWARD WINNER

be curly advanced
curl enhancer cream

Increase curl definition by 89%* while reducing frizz, boosting hydration and adding shine.

4 years in the making
Texture experts and scientists worked together
to develop these advanced formulas for more
types of curls and coils.
A vegan curl-strengthening peptide fortifies naturally fragile curly, coily and wavy hair types.

A vegan
curl-strengthening peptide

derived from hydrolyzed pea and vegetable proteins fortifies naturally fragile curly, coily and wavy hair types.

Kokum seed butter deeply nourishes and detangling to help reduce breakage of curls, coils and waves.

Kokum seed butter

deeply nourishes, conditions and provides slip and detangling to help reduce breakage of curls, coils and waves.*

*Excluding be curly advanced coil definer gel.
Shop Allure's Best of Beauty 2024 award winner - be curly advanced curl enhancer cream.

See the difference with
be curly advanced

Before: Unwashed hair.

After: Results with to be curly advanced
shampoo, conditioner, curl perfecting primer
and curl enhancer cream.