
NEW BE CURLY ADVANCED™
Reduces frizz, hydrates, strengthens and more
be curly advanced™ shampoo
A gentle, low lather sulfate cleanser-free and silicone-free shampoo that delivers moisture and manageability while fighting frizz and enhancing shine. The formula provides a smooth finish to waves, curls and coils.
be curly advanced™ conditioner
A gentle, hydrating curl conditioner that moisturizes, conditions and detangles while fighting frizz and enhancing shine. Leaves curls and coils soft, hydrated and healthy looking while providing humidity protection.
be curly advanced™ intensive curl perfecting masque
Intensive treatment masque formulated for waves, curls and coils wraps around each individual curl and coil, penetrating to stop frizz and define natural texture.
be curly advanced™ curl enhancer cream
Treat waves and curls to a lightweight conditioning styler that enhances and conditions from root to tip.
be curly advanced™ curl perfecting primer
the first step in your hair styling regimen to create a barrier, allowing flexibility for styling products that follow. Makes styling curls easier and helps maintain them longer, while leaving hair soft, not crunchy.

AWARD WINNER
be curly advanced™
curl enhancer cream
Increase curl definition by 89%* while reducing frizz, boosting hydration and adding shine.

4 years in the making
Texture experts and scientists worked together
to develop these advanced formulas for more
types of curls and coils.
to develop these advanced formulas for more
types of curls and coils.

A vegan
curl-strengthening peptide
derived from hydrolyzed pea and vegetable proteins fortifies naturally fragile curly, coily and wavy hair types.

Kokum seed butter
deeply nourishes, conditions and provides slip and detangling to help reduce breakage of curls, coils and waves.*
*Excluding be curly advanced™ coil definer gel.

See the difference with
be curly advanced™
Before: Unwashed hair.
After: Results with to be curly advanced™
shampoo, conditioner, curl perfecting primer
and curl enhancer cream.